Objective:
To boost brand awareness for a new smartphone launch among tech-savvy travelers at major international airports.
Challenge:
In a saturated market with diminishing returns from traditional advertising, the brand needed a unique approach to capture the attention of a highly mobile, technology-oriented audience.
Solution:
Custom water bottles were designed with vibrant graphics and a QR code that linked to an augmented reality experience showcasing the smartphone. These bottles were distributed at the busiest international terminals in targeted airports.
Results:
Engagement: 200,000 bottles distributed, with a 35% QR code scan rate, driving a 15% increase in website visits.
Brand Recall: A 25% increase in brand recall among travelers exposed to the
Objective: To promote a new sustainable fashion line to environmentally conscious consumers in high-end shopping malls.
Challenge: The brand needed to align its luxurious image with a new eco-friendly clothing line while effectively reaching an audience that values both fashion and sustainability.
Solution: Sleek, minimalist water bottles were created to reflect the brand’s aesthetics, featuring a design that highlighted the sustainability message and included an exclusive discount code for the new collection.
Results: Targeted Engagement: Reached over 150,000 consumers, with a 20% discount code redemption rate. Enhanced customer perception of the brand’s commitment to sustainability by 30%. The campaign led to a 12% increase in sales for the promoted collection.
Objective: To raise awareness of a new line of organic supplements among health-conscious commuters in urban areas.
Challenge: In a competitive market with an abundance of health-related messages, the brand needed a direct and impactful way to connect with its target demographic.
Solution: Customized water bottles were distributed at metro stations in key urban locations, featuring branding, a summary of the benefits of the organic supplements, and a QR code for a free trial offer.
Results: High Engagement: 250,000 bottles distributed, with a 40% QR code scan rate, significantly increasing website traffic. 25% of those who scanned the QR code converted to full product purchases. Social media mentions increased by 50%, with a 20% rise in overall brand awareness in the targeted areas.
Empowering brands with measurable impact, increased visibility, and sustainable engagement.
AquaMark Connect provided us with a creative platform that turned everyday moments into powerful brand interactions. Our film's promotion reached a massive audience in a unique and memorable way, driving unprecedented engagement and excitement.
Discover how our clients have experienced the difference AquaMark Connect can make, in their own words.